BOTO at the Korea Companion Festival with Lotte in Hanoi, Vietnam
BOTO participated as a Brand K-certified company
Overseas Sales and Export News
[Overseas Sales Newsletter 25-14]
Hello!
BOTO participated as a Brand K-certified company at the Korea Companion Festival with Lotte held in Hanoi, Vietnam. This event, organized by the Ministry of SMEs and Startups and hosted by Lotte Group, aimed to support the overseas expansion of small and medium-sized enterprises (SMEs), discover excellent Korean SMEs and products, and introduce them to the global market.
As an inner beauty brand, BOTO was recognized for its quality through the Brand K certification, which is a prestigious certification for Korean brands. With this trust, BOTO was selected to participate in this event in Hanoi, where we had the opportunity to introduce our products to the Vietnamese market and engage with local buyers, paving the way for global business opportunities.
What is the Korea Companion Festival with Lotte?
The Korea Companion Festival with Lotte was hosted at the newly opened Lotte Mall West Lake Hanoi in 2023, organized by the Ministry of SMEs and Startups and Lotte Group. During the event, 80 Korean SMEs and 40 Lotte Group companies participated in export consultations, product promotions, and the opening of a beauty store, introducing Korean products to the Vietnamese market. The event also provided an opportunity to expand into global markets through consultations with local buyers.
What is Brand K?
Brand K is a national collective brand initiative from South Korea that supports the global expansion of small and medium-sized enterprises (SMEs) with relatively weak individual brand power. It identifies and nurtures outstanding products from SMEs and ventures, helping them succeed on the global stage. Brand K companies receive support such as using the Brand K logo, participating in domestic and international exhibitions, export consultations, flagship store openings, and more. BOTO has been selected as a Brand K company and is actively participating in various international marketing initiatives, including overseas consultations, exhibitions, and flagship store placements.
BOTO’s Expansion into the Vietnamese Market
BOTO has been actively expanding into the Vietnamese market for over 4 years. This recent event allowed BOTO to directly meet with new local buyers, introduce our products, and engage in export consultations. It was a valuable opportunity to assess the market's response firsthand and lay the foundation for new export contracts. Additionally, through the global network and collaboration provided by Lotte Group, BOTO is now in a position to expand its inner beauty products not only across Asia but to global markets.
About the Event
This event was slightly different from typical trade fairs and exhibitions. Previously known as the Brand K Expo, it served as an important stepping stone for BOTO to position itself as a globally recognized inner beauty brand. It was a key starting point in our journey to global recognition.
Looking Ahead
As a Brand K-certified company, BOTO is committed to introducing high-quality inner beauty products to consumers worldwide. We will continue to work hard to expand our presence in global markets and provide the best for our customers.
Expect export growth 📈 with BOTO, an inner beauty specialist brand proven by Brand K, South Korea’s national collective brand!
✅ Why Partner with BOTO?
✅17 years of excellence as a Made in Korea brand
✅A pioneer in inner beauty exports for 7 years
✅A proven K-Inner Beauty brand—let’s collaborate!
Stay tuned for more updates from BOTO as we continue to grow and innovate in the global market!🚀
📌How to Inquire About BOTO Product Supply
BOTO is actively seeking B2B export partners worldwide!
For quick and easy inquiries, contact us at:
📩 Email: botob2b@gmail.com
💬 KakaoTalk ID: botoglobal
(📌Please include your target export country and attach a copy of your business registration.)
🚀Expand your market with BOTO’s premium juice products today!
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