BOTO, Green Management for Environmental Protection Campaigns

BOTO, Green Management for Environmental Protection Campaigns through Social Contribution and Donations

"Boto" means the pink river dolphin that inhabits the Amazon River in Portuguese. Due to its unique skin color, it is designated as one of the world's five rarest animals, but its population has drastically decreased due to ongoing environmental pollution, making its protection urgent. To raise awareness of this unfortunate situation and to protect the Boto, we launched the SAVE THE BOTO campaign in collaboration with influencer.
A portion of the sales proceeds was donated through international environmental protection organizations.

We developed various contents, donating all sales proceeds, and conducted the campaign together with creative director Yeonhwa Lee. Notably, the 'Save the Boto' paper bag, designed to reduce the consumption of single-use plastic bags, can be used as a shopping bag in everyday life and, when four are connected side by side, can be used as a recycling bin in offices or homes due to its innovative and practical design.

A representative from Boto Superfoods said, "Safe food for health can be obtained from abundant, pristine nature, so continuous interest and active participation in environmental protection are a great reward and joy for our employees." They added, "We will continue to implement green management by creating innovative products and services that prioritize the environment, encouraging more people to participate."

SAVE THE BOTO 2017