Brand Stars Selects BOTO as Korea's Leading Brand for 2024

On March 28, 2024, the BRANDSTARS Selection Committee held the 6th annual 2024 Korea Representative Brand awards, selecting the best Korean brands by industry. Our BOTO brand was honored in the K-fashion category.

Announced annually through major media outlets in China and other Asian countries, the event aims to provide global customers with more informed product choices and to promote the growth of corporate brand value by selecting and promoting Korea's top brands known for their excellent quality and service.

Based on integrated media and consumer evaluations, Korea's leading brands are selected across large, medium, and small and medium-sized businesses in each industry.

Representative brands by industry for 2024 include:

• Smartphone: Samsung Electronics' Galaxy Z Flip 5
• Automobile: Hyundai Motor's Genesis
• Electric Vehicle: Kia's EV6
• Air Conditioner: LG Electronics' Whisen
• Online Shopping: SSG.com
• Accommodation: Shilla Hotel & Resort
• Boiler: Cricket Energy
• Energy Drink: Bacchus
• Infants' Clothing: Agabang
• Cultural Content: Aram Books
• Mobile Platform: Kakao
• Entertainment: BTS (K-pop group)

In the K-beauty cosmetics category:

• Sulwhasoo (AmorePacific)
• The History of Whoo (LG Household & Health Care)
• Olive Young (Beauty Multi Shop)
• Wellbeing Health Fine Feet (Skincare)

In the K-food category:

• Bibigo (instant food)
• Shin Ramyun (Nongshim)
• Paris Baguette (bakery)
• Ottogi (ketchup)
• Buldak Stir-fried Noodles (Samyang)
• Hanole (seafood)
• Bauenaju (bovine bone soup)
• Mama Cook (side dish)

In the K-fashion category:

• LF Hedges (casual wear)

In the healthcare category:

• Jeonggwanjang (hongsam)
• BOTO (healthy food)
• Vicoz (eyewear)

Jeju Island was selected as the leading tourism brand.