BOTO's Participation in the BrandK Hanoi Expo

Product promotion, sales promotion events, and tasting experiences were conducted. Meetings with overseas purchasing companies in the Southeast Asian region were held through 1:1 export consultations.

The 2022 K-Expo, held at the National Convention Center in Hanoi, was organized by the Korea Trade Association and the Small and Medium Business Distribution Center. The expo aimed to enhance the recognition of small and medium-sized enterprises through Hallyu content and expand their overseas sales channels.

BOTO's K-Healthcare brand was selected as one of the 15 food brands for the third phase of BrandK, participating in the expo. Through the B2B program's "Hallyu Content Companies and Consumer Goods Export Consultation Meeting," BOTO increased its brand awareness in the overseas market by consulting with buyers from Southeast Asia, including Vietnam and Indonesia. Particularly in Vietnam, there was high interest in beauty foods, leading to additional consultation meetings beyond the scheduled ones.

BOTO showcased products like Glutathione White Low Molecular CollagenC Biotin, Beauty Secret Pomegranate Collagen, and Pomegranate Low Molecular Collagen VitaC Gummies, conducting a B2C promotion. The Low Molecular Collagen VitaC Gummies, in particular, received significant attention.

BOTO expressed gratitude for the opportunity to introduce the brand in Vietnam and noted the enthusiastic response from Southeast Asian buyers. The company plans to continue its efforts to promote the BOTO brand not only in Southeast Asia but also globally.