Our Participation in the FOODEX Food Fair in Tokyo, Japan

We are excited to inform you about BOTO’s participation in the FOODEX Food Fair, Asia’s largest food and beverage trade fair, held annually in Tokyo, Japan. This prestigious event attracts thousands of food companies and tens of thousands of visitors from around the world.

The FOODEX Food Fair features an extensive range of food and beverage products, including fresh produce, processed foods, seafood, meat, dairy, confectionery, and beverages. It serves as an excellent opportunity to get a comprehensive view of the global food industry.

Participating in FOODEX allows companies not only to meet buyers from Japan and other countries but also to network with retailers and showcase the latest products and innovative technologies.

This year, BOTO proudly displayed our products at the fair. With the growing global popularity of the Korean Wave, interest in Korean cuisine is on the rise. In response, the Korean government has been actively promoting Korean food, leading to the participation of 70 Korean companies at the event.

We received numerous inquiries, particularly from sourcing teams of local companies in Japan. Given the high standards for food quality in Japan and the presence of various companies with extensive distribution networks, the event facilitated many meaningful and in-depth discussions.

Although the FOODEX Food Fair has concluded, we are continuing to engage in follow-up consultations with local buyers. The fair proved to be an excellent opportunity to promote the BOTO brand and explore new business opportunities.